I purchased the hard copy of the book for my marketing class. Marketing Pride 16th Edition is indeed a tremendous tool. As I researched companies, I discovered the ones on top of their game use the same terminology. One I think of is Weber in California. I had the pleasure of speaking to management there as it related to a marketing assignment. Their website mirrored many of the essentials which this marketing book has. Emphasis on ethics is great - and reasonably used as a "must" in order for a company to thrive. My school would charge me almost the same price for an ebook and only allow me to have access to it for 120 days, which I think is defeating their purpose in education. I hope I can get Marketing Pride 16th Edition as an ebook soon, which I can use on my laptop.Nevertheless this book is excellent and a great business tool for those who have already attained their degrees.
Product Details
Hardcover: 800 pages
Publisher: South-Western College Pub; 16 edition (January 11, 2011)
Language: English
ISBN-10: 0538475404
ISBN-13: 978-0538475402
Product Dimensions: 8.8 x 1.3 x 11 inches
